My role:

Visit at:

Year:

2020

Project Intro

Wealthsimple Cash card is a unique, overachieving spending account with a 3% interest rate and a gorgeous debit card, along with a variety of other modern features. The challenge was to launch the product to market in two stages. First, a very lean MVP launch. Later, a broader, more sophisticated marketing campaign and updated product website. Full case study is available upon request.